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ProBlogger Training Day Recap: How to monetise your blog with advertising

on with 20 comments by Phoebe Montague 3 views

(NB- the photo of the front page has been republished and is not part of Frocktober!)

Today I had the pleasure of meeting around 150 bloggers at the ProBlogger Training day held here in Melbourne. It was really something to see so many bloggers coming together to learn from each other a better blogging practice. There was nothing like this around when I started out so where ever you are in the world, if you get to hear about a blogger meet up, training day or networking for bloggers I’d jump on that band wagon toot suite!

Here are some of the points I made today when I delivered the session ‘How to monetise your blog with advertising’

How do I find advertisers for my blog?

•You’ll need some decent traffic to begin with, at least 10 000 page views a month
•Networking. Your next advertiser could be sitting right next to you on the bus every morning
•Who is already advertising with other bloggers?
•Go local
•Blogs are individual so target advertisers that fit your niche.

Pros and cons of working with ad networks

Pros

•They have the advertisers on hand
•They cut out a huge amount of negotiation and admin
•They can attract bigger advertisers, ergo you can potentially work with bigger budgets and campaigns
•They promote your blog to their own networks
Cons
•You may not have as much control over the content
•You will be paid on a 30-90 day basis
•They cut out a huge amount of negotiation and admin
•It may alienate some advertisers that aren’t with said network

How to maintain and grow relationships with advertisers

•Be extremely clear about what you will/won’t do
•Be polite
•Respond to every email
•If you can get face to face time even better
•Advertisers love a little extra- tweets, FB updates, newsletters
•However never work for free!

I’m currently working on an e-Book about how to create a stellar media kit for bloggers. Are you interested in this type of thing? Let me know what you would like to see included. Lady loves you!