Circa Vintage at Westfield Southland + win a $50 Westfield gift voucher!

Lady Melbourne and Nicole, owner of Circa Vintage

“I love audacious, and I love challenges so when Melissa from Westfield contacted me about it I thought, why not give it ago. To my knowledge there hasn’t been an activation like this with vintage clothes in a shopping center before,” Nicole from Circa Vintage tells me as she shows me around her pop up shop at Westfield Southland until this Friday.

“We are in a niche and you can do two things with that: take it further into the niche, or take it to the public. This is an opportunity to come down here and do something different and show people a different way of shopping. You have to push those boundaries and try different things.”

And pushing it they are with a month long pop up running in what is recognized as quite a traditional retail environment- the suburban shopping mall. It’s unexpected but has been quite well received by locals because as Nicole explains, they come to the retail precinct to shop so they expect to engage with the store. Strip shopping can be a completely different type of engagement and that’s where you will traditionally find Circa Vintage on Gertrude Street in Melbourne’s inner north.

So how has the pop up been received so far?

“I believe that vintage clothes have something to offer everyone. We’ve all had the experience of shopping for something like a white shirt for example. You can search and search but if its not in fashion then you won’t find it in the shops. With vintage clothes, its all been done before. If you are prepared to think outside the box vintage clothes have so much to offer. So far Westfield customers have been really responsive to this,” she says.

“A lot of people can find vintage clothing challenging, but we don’t live pristine lives. We own cars that have been owned before, that seat you are sitting on has been used by hundreds of people, other people have lived in our houses.

It’s funny that people don’t have a problem sleeping in sheets at a hotel that have been used in a far more intimate fashion by hundreds of people. The clothes in my shop have been stored for years, repaired, mended and cleaned personally by me before they go on sale.“

In case you are wondering I’m wearing:
Jacket: Sussan
Retro jeans: Faberge
Snakeskin flats: Nat Sui from In Her Shoes Boutique
Necklace: Sportsgirl

As you can see from my visit the pop up shop is well worth a look, and to get the ball rolling Westfield are offering 4 lucky Lady Melbourne readers a $50 Westfield voucher. Huzzah!

To enter all you have to do is:

Like Westfield Southland and Circa Vintage on Facebook

Tell me in the comments section below what your favorite era is for vintage clothes. If you need a hand, check out Circa Vintage’s website that displays all sorts of categories for their clothes.

Competition closes Monday 4th June 5pm AEST. Australian residents only. Competition winners will be announced on www.ladymelbourne.com.au

Good luck and don’t forget that the Circa Vintage pop-up shop at Westfield Southland shuts this Friday 1st of June.

  • 60’s! high waisted bikinis, floral prints, thick lashes and bright, bold lipstick!

  • lina

    50s most flattering cuts for women

  • Gen

    Liked and liked! It’s quite hard for me to pick just one era, but for the sake of the competition I’ll go with the 60s. Winged eyeliner and big hair are staples for me, and a cute shift dress and a cape completes the look!

  • Natalie

    I love the 1920s! Not entirely sure I can pull it off, but sequins, flappers, hats – what’s not to love!

  • Georgina S

    I can’t go past the 1930s, Keira Knightley’s green dress in Atonement is one of my all time favourites.

  • Love the 1920s very elegant and not as “traditional” as most would think! The styles actually compliment and shows off a woman’s curves as they should 🙂

  • 1950’s I love the silhouettes, they look best with my pear shaped body.

  • Demetra.

    The 1940’s and 1950’s, the dresses are always beautiful!

  • Arwen

    1930s for me; I love the lines of the clothes, and the way they draped jackets and skirts.

  • It has to be fifties
    Alice xx

  • Li

    Torn between them all but I mostly wear pieces from the 1940’s <3

  • Carla

    1920s, it’s so classy! I’m having a 20s themed birthday to see out my 20s in a couple of months and need a dress – looks like Circa could definitely help!

  • Madeline

    Between Boardwalk Empire and the upcoming Great Gatsby movie, I’ve been loving the 1920s lately, although it’s so hard to find clothing from the era in a decent condition that doesn’t cost an arm and a leg…

  • Louise

    The 1940’s gets me every time – make do and mend made for some interesting fashions.

  • Shannon

    With a certain sheepishness, I’m afraid I have to say the 80s – I know that the glamour and elegance of the 50s is in at the moment, but I think I delight much more in the colours, the kitschy fabric, and the “look-at-ME!” effect of an eighties dress.

  • Glad to see you made it to Circa Vintage pop up, I really need to get there this week.

    I have a little love for 60s floral fabric, 50s dresses, and 70s flares 🙂

    Thanks for sharing, great photos.

  • Rebecca.J

    I’ve always had a love affair with the fifties. The florals, the curve-hugging dresses and gorgeous Mary-Jane heels.

  • Julia

    oh my, late 50s to early 60s! x

  • Claire

    Has to be 80’s hehe!

  • I love the 70`s with the pants/blouses 🙂

    Have a great day Lady M:)

  • Kek

    For me, it’s definitely the 50s… I have a collection of my mum’s dressmaking patterns from that era. Gorgeous!