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ASOS In Your World Australian launch, Sydney

On Friday ASOS held their global launch for the Spring/Summer 13 ‘In Your World’ collection. Global. That means that we see it here first in Australia. Pretty special huh?

It drops on October 8th and I believe I might be getting a special preview ahead of that to share with you- stay tuned!

Until then check out these photos from the launch breakfast for bloggers from all over Australia. I think that ASOS does amazing work with bloggers but then, so they should- they are an online retailer after all. It was fab to catch up with so many bloggers in one room and of course what did we talk about?

Blogging and shopping online of course.

Jess from What Would Karl Do

Tash from Breakfast With Audrey chatting to Mandy from Oracle Fox

Connie from K is for Kani

Lana Guineay, Australian editor of ASOS Australia

Jess from What Would Karl Do showing Tash from Breakfast with Audrey and Mandy from Oracle Fox her customised phone cover.

Me, on my phone again standing with James Banham.