Last week I got to meet Samantha Wills. Full stop right? As you can see from the photo above she is stunning and radiant and it was so inspiring to meet a designer I’ve been wearing for a couple of years now.
The purpose of the meeting was a showcase of her latest collection ‘Bowerbird,’ and to talk about the inspiration behind the latest collection. In my opinion, one of the reasons that fans of the brand are so devoted to Samantha Wills is her use of social media and I learned on the night that she does most of it herself. No outsourcing, no social media strategist or expert bought in to develop ‘campaigns,’ it’s basically just Samantha sharing her world with us on Twitter and Instagram.
Behold…
