Where ever you are in the world, there are no doubt parts of your city that are so recognizable to you, you only need to catch a glimpse of a street corner or spot the colour of a shopping bag to know exactly what you’re seeing.
David Jones is part of the fabric of how I see Melbourne, having grown up shopping there with Mother Melbourne, well, all my life.
Everyone, it seems, has a story about David Jones. This iconic department store began in 1838 when maverick retailer David Jones threw open the doors of his first shop in Sydney.
Their new SS 13 season is about to launch and this season sees Jessica Goames takes over at the helm of fashion ambassador having recently fronted a runway show for the iconic store that was streamed live on the internet.
Major change saw the deviation from a designer opening the show, replaced by the white-on-white trend, as 14 looks in white from a selection of designers created maximum impact.
Monochromatic black and white featured strongly alongside the elegance of Parisian chic, modern sport luxe silhouettes and relaxed nautical stylings and this is what you can expect to see this coming SS 13 in store and no doubt on the streets.
David Jones is synonymous with style and progress, this year celebrating 175 years in business. It champions top designers, brought French high fashion to post-war Australia with Dior and Balmain, and has pioneered many advances in retail from the nineteenth century to the twenty-first.
So to celebrate the launch of SS 13 and this incredible retail feat, David Jones are giving you the chance to win this fabulous prize pack. It includes:
- David Jones: 175 Years, this stunning book features fashion images and treasures from the store’s archives, photographs from Max Dupain’s private collection and original sketches by Norman Hartnell, dressmaker to the Queen.
- A $50 David Jones Gift Card
- David Jones Limited Edition Tote Bag
- Samantha Wills Earrings
- David Jones notepad
To be in the running all you have to do is leave a comment on this blog post telling me which trend from their SS 13 range you’d like to rock. Competition closes 5pm AEST September 8th. Australian residents only.