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G.H.Mumm Champagne Bar at Flemington

The new G.H.Mumm Champagne bar at Flemington Racecourse

Maison Mumm, France’s avant-garde champagne house, has officially opened its first global flagship venue – in Melbourne!

The Mumm Champagne Bar within the new members club stand at Flemington hosted us for lunch on Tuesday and I have an exclusive preview for you.

The new bar, which was co-designed by leading Australian architecture and interior design practice Bates Smart, gives Victoria Racing Club members an opulent, luxurious setting to enjoy a glass of champagne at the races.

Mumm Style Director, Axelle de Buffévent, said the bar was one of the house’s proudest achievements: “The Mumm Champagne Bar truly brings to life Mumm’s brand identity – it is sleek, modern and bold, showcasing our daring nature and providing the ultimate place to celebrate a win at the races.”

The result is a breathtaking, unique space right on the track with view of the winning post and beyond.

The centrepiece of the venue is a 70-metre-long signature Mumm red ribbon that journeys through the bar, inspired by the new Mumm Grand Cordon release in 2018.  The red sash is a vital part of the history of Maison Mumm. In 1876, George Hermann Mumm introduced the red sash to decorate every Mumm bottle, as a reference to France’s highest civilian award of merit, the Legion d’Honneur, which also sported a red ribbon.

The new G.H.Mumm Champagne bar at Flemington Racecourse

The new G.H.Mumm Champagne bar at Flemington Racecourse
Wearing old season SEED Heritage dress with Jeffrey Campbell mules.

The new G.H.Mumm Champagne bar at Flemington Racecourse

The new G.H.Mumm Champagne bar at Flemington Racecourse

The new G.H.Mumm Champagne bar at Flemington Racecourse

The new G.H.Mumm Champagne bar at Flemington Racecourse

The new G.H.Mumm Champagne bar at Flemington Racecourse

The new G.H.Mumm Champagne bar at Flemington Racecourse

The new G.H.Mumm Champagne bar at Flemington Racecourse

The new G.H.Mumm Champagne bar at Flemington Racecourse

The new G.H.Mumm Champagne bar at Flemington Racecourse

The new G.H.Mumm Champagne bar at Flemington Racecourse
Drinking a 1990 Cordon Rouge champagne. This magnum was one of only about three in Australia, available exclusively to VRC members at the lounge. The taste? Like drinking honey.