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About

phoebe@ladymelbourne.com.au for a media kit, enquiries and collaboration options.

Hello I’m Phoebe and I’ve been blogging for 15 years. Think about that for a minute – Instagram didn’t event exist when I started. Quelle horreur!

Over that time I’ve honed my skills as an editor, photographer and builder of websites, so much so that I not only run LM but teach here in Melbourne at RMIT on digital writing, social media and website architecture.

In 2021 I took up a position as lecturer in the Fashion and Textiles department also at RMIT, in the BA of Fashion Enterprise. 

After completing a BA Fine Art (Drawing) at RMIT University, I started my own accessories label that took me to Sydney and London. Upon returning to Melbourne and starting the blog, I  realised a long term goal to study journalism and graduated again from RMIT University in 2009 with a post graduate degree in journalism.

These days I run around after two small kids, while I  juggle blogging, lecturing and reporting on all things fashionable from Melbourne and Australia. Enjoy!