Fashion Week

Lady Melbourne sits down with international model Ashley Hart | more on

Meet Ashley Hart

International model, gorgeous human, but more importantly Melburnite, Ashley Hart has been announced as this year’s Melbourne Spring Fashion Week (MSFW) ambassador. I got to sit down with her post-launch yesterday to get her thoughts on all things MSFW, her beauty routine and her liking for vegemite on toast.

What’s inside a fashion week gift bag?

Ah the gift bag, usually found under the hallowed seats of the first and second row, it can be a highlight of attending fashion week. They can also be a complete wasteful showcase of stuff you don’t need, filled with teeny, tiny samples that might be appropriate for, oh I don’t know, a smurf.

Runway 4 for MSFW 2014

#MSWF 2014 Runway 4

Friday night saw a host of Melbourne labels showcase their spring collections on the catwalk at Melbourne town hall. As usual having access to Lucas Dawson photography means that I’m able to give you a backstage glance at how it all happens, enjoy!

Michael Lo Sordo on the runway at #MSFW 2014

#MSFW Highlights

The opening night parade for Melbourne Spring Fashion Week had some catwalk ‘moments’ which is basically what you look for during the week.


MSFW opening night parade in Melbourne, 2014

#MSFW 2014 Opening Night

Melbourne Spring Fashion Week (MSFW) kicked off last Friday with a spectacular parade that shut down a city street. Little Bourke Street was transformed into an urban garden complete with runway right down the middle of the road.

Phoenix Keating MBFWA 2014

Phoenix Keating at MBFWA 2014

La Diosa de Oro, meaning ‘Golden Goddess’ was the nickname for the first female bullfighter, Conchita Citron. Phoenix Keating’s collection draws from the garb of the Matador or ‘Traje De Luces’ in his collection presented yesterday at MBFWA 2014.

Gail Sorronda MBFWA 2014

Gail Sorronda at MBFWA 2014

Gail Sorronda kicked off the second day of the week with a collection inspired by none other than Disney’s The Little Mermaid. This was presented in subtle details and colours right through to actual digital prints of Arial herself

Vogue launches H&M in Melbourne 2014

Vogue presents H&M in Melbourne

Last week, Vogue presented their edit of some of the exclusive pieces that will be available for Australian customers only, when H&M opens its doors on April 5th.

Editor Edwina McCann was on hand to present the looks, along with Margareta van den Bosch, H&M’s global creative advisor with whom I was able to steal a couple of minutes for an exclusive chat.



Now in is 18th year, the Tiffany & Co. National Designer Award supported by Harper’s BAZAAR announced the 2014 winner – congratulations STRATEAS.CARLUCCI. Talented finalists; búl, CHRISTINA EXIE, HARYONO SETIADI, Livia Arena, PAGEANT and STRATEAS.CARLUCCI were celebrated at an invitation only event this morning.

MSFW 2013 Highlights

Melbourne Spring Fashion Week has come and gone for 2013 and I thought I would share with you some of the highlights I’ve seen for the week.

And there is a lot to see that’s for sure!

LMFF 2013 Day 5: What I Wore

I threw this outfit together really quickly because I was feeling lazy and almost didn’t make it out the front door. This was the situation: un-waxed legs which meant I couldn’t wear a skirt, unwashed hair which meant I couldn’t wear it out, needing to wear something that hasn’t already been worn this week because GOD FORBID you wear the same thing twice to fashion week.

LMFF 2013 Day One: Opening Parade

So last night was the opening show for the L’Oreal Melbourne Fashion Festival principally sponsored by David Jones. Last year I wrote about what a yawn fest it was, and this year was a slightly better offering in that the show was opened by one of the department stores latest international offerings, Mary Katrantzou.

LMFF 2013 Day 1: What I Wore

I popped into Fashiondacci just the other day to pick up some stuff to wear this week and pretty much this entire outfit is from the store.

I really love Kurt’s ability to source vintage items that are on trend and in keeping with international catwalks (the midi skirt for example) as well as just plain mad things like my fury bag that looks like a cat. I LOVE IT.

MSFW 2012 Highlights: Carly Hunter

I really enjoyed the Carly Hunter show last week at MSFW 2012. Mainly it was the gigantic, silver, arrow earrings that caught my eye but I also thought that the digital prints were done in a way that was not derivative like much of what I saw at Australian Fashion Week earlier in the year.

The Front Row Project

Just before LMFF started Melbourne based designer Georgia McCorkill got in contact with me to ask if I wanted to be part of The Front Row project that was running on the LMFF Cultural Program calendar.

MSFW 2011 Day 2: Boutique

The theme of the parade for day two of Melbourne Spring Fashion Week was ’boutique’ meaning that some of Melbourne’s finest independant retailers got a chance to show their SS/11 collections.

LMFF day IV: GPO Pret-a-Porter Winter 2011

Day four of LMFF saw me visit Melbourne’s GPO for the Pret-aPorter Winter 2011 Collections. The parade was held in the old Lexington Bar which is now a shell and unused(although not for long I’m told) and it was perfectly intimate for the showing.

I’ve not included every single designer featured but keeping in mind that this is a retail event, here are my picks of the most wearable and eye catching pieces.

LMFF day II: People

You can be assured that if there are bloggers about at fashion week there will in turn be a frenzy of photo taking. There were even photo’s of photos being taken. Tragic but quite normal I suppose for some of us. Behold.

LMFF: Runway 1 + 2

Day one of the official parades and there was plenty on display. I was truly impressed by what was presented as part of the Woolmark Designer award taken out this year by Song for the Mute. All photos courtesy of the official LMFF website.

LMFF Day 2: What I’m wearing

Well I’m off to day II of LMFF for 2011 and I thought I’d be a little more organised today and show you what I’ll be wearing. Stay tuned for hopefully plenty of photos of all of tonights people and parades!