Grossi Florentino was the perfect setting for the launch of Ballettonet, a Melbourne based label bringing Italian luxury footwear to an Australian audience.
I am very excited to welcome these Sandgrens clogs to my wardrobe all the way from Sweden of course.
Historically, few countries have cherished clogs as much as Sweden, which is where Sandgrens Clogs were originally founded as a leather tannery in the mid 1800s.
Why do we love shoes?
More than just writing blog posts about how wonderful said pair of shoes are, I thought I’d try and understand why we love them so much. I mean, why do we spend so much money on items that can sometimes only be worn once (wedding), may not fit but you buy them anyway (on sale) or that you know are impractical (stilettos that sink into the lawn at a garden party)?
The unique Melbourne based shoe brand yesterday launched its fifth season collection whilst achieving a one year retail milestone in two Melbourne locations after four successful pop up stores. Annie has managed to grow her business in a fickle retail landscape without large financial backing instead treading carefully and strategically.
If the launch yesterday was anything to go by, the women of Melbourne are still very happy to spend money on shoes and I think it’s wonderful that it’s on Australian designed, made in Italy leather shoes.
A couple of weeks back I wrote about the reasons why I started the blog and why I dress the way that I do….
Here’s another Lady M exclusive for you: Your first look at Karl Lagerfeld x Melissa Collaboration Sketches!