The Camilla grand showcase during VAMFF 2014 was tipped to be the parade of the festival. A runway show comprising over 60 exits parading…
Last week, Vogue presented their edit of some of the exclusive pieces that will be available for Australian customers only, when H&M opens its doors on April 5th.
Editor Edwina McCann was on hand to present the looks, along with Margareta van den Bosch, H&M’s global creative advisor with whom I was able to steal a couple of minutes for an exclusive chat.
A lot is happening in 2014 for Australian retail, with no less that three high street retailers hitting our shores- H&M, Uniqlo and in this instance, River Island.
Designers featured in Runway 7 Presented by SHOP Til You Drop magazine were: ALICE MCCALL, BEC & BRIDGE, LIMEDROP, MACGRAW, NEVENKA, SECRET SOUTH and SHAKUHACHI.
Recently I had the pleasure of taking my VAMFF experience out of the CBD to visit Northland Shopping Centre, who in conjunction with the festival are hosting a fashion lounge.
Monday night was the opening night and the David Jones showcase for #VAMFF 2014. I decided to fly the flag for Melbourne designers and wore this Lady Petrova coat