Lady Melbourne will be teaching masterclasses with The Guardian Australia

Guardian Australia Masterclasses with Lady Melbourne!

I’m teaching masterclasses with The Guardian Australia on social media for business and beginners. I started Lady Melbourne eight years ago when social engagement was in its infancy, and have grown, as it has grown. The popularity of Lady Melbourne is indelibly linked to the rise in popularity of social media.

The 'Phoebe' dress by Gwendolynne

The ‘Phoebe’ dress by Gwendolynne

A couple of months back, I blogged about how I was able to go behind the scenes at Gwendolynne and see the ‘Phoebe’ dress being made.

Well, last week she debuted on the runway at MSFW as part of Gwendolynne’s latest collection.

Runway 4 for MSFW 2014

#MSWF 2014 Runway 4

Friday night saw a host of Melbourne labels showcase their spring collections on the catwalk at Melbourne town hall. As usual having access to Lucas Dawson photography means that I’m able to give you a backstage glance at how it all happens, enjoy!

Nevenka on the runway at MSFW 2014

#MSFW 2014: Nevenka

Most fashion week’s, I write about Nevenka and it’s for a few reasons: they are a superb Melbourne based label, and I just love lace.

Backstage at Runway 3, MSFW 2014

#MSFW 2014 Runway 3, Backstage

Luckily for you guys, I’ve been given access to Lucas Dawson’s photography for the week, which means we’ll both get a good gander at just what goes on behind the scenes.