Where ever you are in the world, there are no doubt parts of your city that are so recognizable to you, you only need to catch a glimpse of a street corner or spot the colour of a shopping bag to know exactly what you’re seeing.
David Jones is part of the fabric of how I see Melbourne, having grown up shopping there with Mother Melbourne, well, all my life.
Everyone, it seems, has a story about David Jones. This iconic department store began in 1838 when maverick retailer David Jones threw open the doors of his first shop in Sydney.
Their new SS 13 season is about to launch and this season sees Jessica Goames takes over at the helm of fashion ambassador having recently fronted a runway show for the iconic store that was streamed live on the internet.
Major change saw the deviation from a designer opening the show, replaced by the white-on-white trend, as 14 looks in white from a selection of designers created maximum impact.
Monochromatic black and white featured strongly alongside the elegance of Parisian chic, modern sport luxe silhouettes and relaxed nautical stylings and this is what you can expect to see this coming SS 13 in store and no doubt on the streets.
David Jones is synonymous with style and progress, this year celebrating 175 years in business. It champions top designers, brought French high fashion to post-war Australia with Dior and Balmain, and has pioneered many advances in retail from the nineteenth century to the twenty-first.
So to celebrate the launch of SS 13 and this incredible retail feat, David Jones are giving you the chance to win this fabulous prize pack. It includes:
- David Jones: 175 Years, this stunning book features fashion images and treasures from the store’s archives, photographs from Max Dupain’s private collection and original sketches by Norman Hartnell, dressmaker to the Queen.
- A $50 David Jones Gift Card
- David Jones Limited Edition Tote Bag
- Samantha Wills Earrings
- David Jones notepad
To be in the running all you have to do is leave a comment on this blog post telling me which trend from their SS 13 range you’d like to rock. Competition closes 5pm AEST September 8th. Australian residents only.
78 comments
[…] Sonya Woods! You have won this gorgeous prize from David Jones. […]
Parisian Chic 🙂
Parisian chic..all elegance and utterly svelt
Monochromatic is hints of yesteryear, striking and dramatic!
White on White is the “standout” choice with a Summer tan. It packs impact with French Rivera cool. When everyone else is wilting in the heat, I’ll feel and look eternally fresh with textural interest from delicate lace, a slinky silhouette or floaty fabrics.
Parisian Chic so I can pretend I’m chic….and in Paris…
I love the ‘Sugar Baby’ looks! So much fun for summer 🙂
The Parisian Chic, it’s the elegance and sophistication that I really love.
Think I’ll go Parisian chic, see if that can help me look a bit more elegant than the old jeans.
I’m loving the sport luxe look. A funky weekend style that can take you almost anywhere. Looks great 🙂
I find that Monochromantic is fabulous as they really have a versatile range to suit many woman with all different shapes. From formal to near casual they have it covered.
Monochromatic
Monochromatic brings black classic black and white. It appeals to the eye, as its classic and has a sophistication that looks good on everyone
Ooh la la, a touch of Parisian Chic, will always take a girl far !
Nautical Chic – ‘Water’ great look!
Parisian Chic – it’s in’Seine’ly beautiful!
Any of them. The only things I usually rock are the ones I trip over daily being my clumsy self!
Monochromatic is perfect to combine funky bold colours and defined lines
Parisian Chic I think sets the trend, beautiful pieces that I would love to wear.
Move over, neon & floral trends, this season I want to be bold & beautiful in Monochromatic black and white. Beetlejuice stripes, geometric prints, or polka dots, there are so many to choose from. David Jones has, no doubt, got a wide range of monochrome pieces from the finest Australian and International designers.
The Classic LCD (Little Coloured Dess). One can never be over-dressed or under-dressed with a Little Coloured Dress. Meaning whatever social situation I would come across this spring and summer, I would be well prepared to rock it!
Quintessential!
This “bold” trend is no doubt influential,
“Print Perfection”,
A gusto of colour appeals in the SS 13 collection!
The prints reflect my “cheerful” self,
The “Ping Pong Pant” and “Eden Blouse” is guaranteed to walk off the shelf!
Colour I appreciate
and embrace,
There’s a few “MUST HAVE” items I’d love to own before the
BIG race!
A helping hand will go a long way,
So I look seamlessly “awe-inspiring” on Melbourne Cup Day!
Monochromatic. dress up or down. suits every style. suits every body shape. whats not to love about this range. i would rock this look for sure!!!! 🙂
Parisian Chic for my sister as inspiration for her upcoming trip.
I love Parisian chic because ts a great collection and would look great in my wardrobe an on me.
I love the relaxed nautical stylings.
Of wow just stunning!
Ohh lalal ! Parisian Chic, stylish and stunning
fabulously timeless and always gorgeous monochrome
I love monochrome – it comes and goes and then comes back again.. Timeless and classic!
Monochromatic 🙂
I think I’ll be trying ALL the upcoming SS 13 looks and even combinations thereof, as White on white, Monochromatic, Parisian chic, Sport luxe and Nautical stylings all lend themselves to classy Summery interpretations and seem like a very harmonious mix of ideas and trends.
Parisian Chic!
Monochromatic is so dramatic-love to rock this look!!
White on white, it’s cool and classic and with the warmer weather coming up it will really show off sun kissed summer skin.
The Timeless The Parisian Chic 🙂
Gosh, it all sounds wonderful, love Parisian chic!
Monochrome for sure!! It’s such a classic look but with the right accessories you can create a modern edge or statement piece and really make it your own; it’s the perfect canvas!! 🙂
Nautical Chic. I’d love to be Sailing Away with this season’s Nautical Trend! Fresh, breezy, and the essence of Summer 🙂
I love monochrome – it never goes out of style!
love love love the nautical pieces..and specially some of the monochrome looks.I can actually wear different variations of white and black combos the whole week!
Ahoy there for nautical!
I’m loving the black and white and nautical trends. Though I think this coming season I’d like to do, or try to do 😉 white on white a little more. The Diavolina Dell Pump with Acetate Heel is quite high on my shopping list too!
For me it would have to be modern sport luxe. A mix of effortless, comfortable, practical and stylish. I would like to rock a great pair of pants, teamed with a classic t, a quilted leather bomber vest, and a pair of high top wedge sneakers. Clean and simple, just the way I like it.
Monochromatic black and white = timeless classic. A perennial favourite that’s chic and so versatile. It’s apart of my wardrobe staple.
Ahoy there it would have to be the Nautical Trend, along with a boat on the whitsundays of course.
I am loving the elegance of Parisian chic <3
Nautical look – I love me some stripes!
The Sugar Baby trend is my favourite!
Parisian Chic pour moi… fresh, flattering, sexy-but-always-classy and timeless… the essence of femininity.
It’s all about nautical for me – the red, white and blue, the classic, simple cuts – so flattering and so versatile.
ohmigod ohmigod ohmigod! Nautical! Every so comfy and you always feel like your on holidays!
Definitely Parisian Chic! A classic, and perfect wear for rapidly evolving trendy Melbourne 🙂
Monochrome! It’s classy and timeless.
Monochrome for me, all the way. Being a Melbourne girl, I can never seem to get away from Black, and bringing in the freshness of white means a pop of colour on the lips, tootsies,and arm candy, and I’m good to go. <3
Parisian chic, classic, easy to use existing pieces and acquire new ones. Timeless and perfect for all workplaces and contexts.
The Parisian Chic is my fav ♥ radiating an air of self-assuredness.
I would like to rock the nautical range from the SS 2013 collection. I love the stylish trend.
Loving the Sugar Baby trend. Very Audrey Hepburn in ‘Roman Holiday’ x
Parisian Chic, always in fashion I think
Parisian chic all the way 🙂 Am so in love with this trend!
Monochrome, Monochrome, Monochrome! A timeless staple that is flattering on everyone!
I’m loving the nautical trend.
White on white peerrrrfffeeeeeccctt for summer
Hooray for Monochromatic!
Ahoy! Pull up the anchor as I’d love to sail away with this prize package in the cutest new Nautical looks! Too Cute!
Parisian chic!
White-on-white. White scares me as a head-to-toe option because I’m so fair myself I am always worried I will look like a ghost. I’m working up the courage to try it this summer.
Adore the Caged Peony Dress. It’s conservative enough for me but has great style and flair. I could rock this look!
The nautical look for me. I have a toddler so white is out!
the Nautical look, hoping if I get the outfit that I will then get the holiday to somewhere sunny and tropical!
I simply adore Jessica Gomes’ floral/African inspired look that she made famous through the new DJ’s ads. Just love the look and think it works on every body shape.
I really want to give the white-on-white trend a go this summer, it’s so fresh and breezy I imagine it would be fantastic on a a 30+ degree day! The only problem is I can be messy so it may not stay white for very long…
Something off topic maybe..but the flowers are gorgeous 🙂
Monochrome, magnificent! Classic black and white, always chic, always in style, very David Jones!
Aside from that, dreaming of moving to Mexico with a wardrobe full of Camilla kaftans!
Label Love. Collette by Collette Dinnigan. Feminine, beautiful dresses and most importantly affordable! I can’t wait to get in to have a look!
Navy is my favourite colour right now, so it would have to be the Nautical look.
O la la, first comment!
As an ardent stripe wearer, it simply must be Nautical. Classic, timeless but so fun! Love those tote bags, must purchase one!