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So, how do you invest in fashion?
Is it a savings plan? Is it buying multiples of the same cashmere sweater knowing that you will have them for years to come?
I myself am a compulsive shopper in that I shop all the time- the supermarket is like a sport for me. Impulse
buys can be the bane of my existence- I can’t walk into Priceline for example and come out empty handed. It’s almost criminal.
The following video featuring Deborah Thomas, Justine Cullen, Claudia Navone and designers such as Bianca Spender,and chronicles their advice on what to look for in terms of value for money and saving when it comes to fashion.
I loved Deborah’s advice the best- take the time to think about what you want and why. And after seeing the video I also realised that saving for that elusive Chanel handbag that I can never seem to get my hands on might not be such a bad idea after all.
Why am I telling you about all this however? Well the Commonwealth Bankis offering you the chance to win a $200 Westfield gift voucher. I can hear you swiping that card in your head already and before Christmas? Perfect.
Simply watch the video and answer me this:
‘Which of the industry experts in the video had the best advice and what are your best tips for fashion savings?’
The most fashion and financially savvy response will win themselves a $200 Westfield gift voucher.
Competition closes on December 31st, Australian residents only.


47 comments
Learn from the experts here @ http://fashionone.com/
[…] 2011 – 09:19 AM | 0 Comments The winner of the $200 Westfield gift voucher for her entry into this competition […]
My waredrobe is old and daggy
the styles are very drab
I need Deborah’s help to improve my look
and make me feel real FAB
Justine Cullen summed it up….mix n’ match was a term used in the 60’s.
It still stands today.
Several items that can be worn to ‘create’ many varied looks !!
This is how you save money AND look great !!
I never buy on impulse – always wait a week to see if you really ‘need it’! Or hold out and write a list for the sales!
Deborah Thomas- Yep think, think, think. Walk away and come back if you really wnat it, if it’s gone, it was never meant to be! I buy basics at the boxing day and summer/winter sales half yearly. Basics such as jeans, tees and underwear, basic thongs etc never go out of fashion. You will wear them because they are basic so spend your $$$$ when they are dirt cheap. During the year, freshen up with gorgeous accessories, taking you from drab to fab at a fraction of retail $$$$
Bianca-only buy what you love!
Whether it be from the $10 sale rack or a more substantial purchase,work out what’s more important to you.
I personally,could never justify spending heaps of money on clothes although I like to look good
Never discount budget department stores such as target or Kmart for the latest fashion finds,and at sales times the bargains are unbelievable! op shops also some great buys-vintage and some great almost new stuff
( obviously people who didnt follow Bianca’s advice!)remember-only buy what you love!
I think Lyn McGrath’s tip on having a savings goal is the most important tip as we don’t want to break the bank just to look fashionable! Wise words from a fiscally smart lady!
The best advice for me came from Justine Cullen, “Put together a really clever wardrobe and then save the rest”. I love the idea of planning and creating my wardrobe so that it can work better. My tips for fashion savings would be to edit your wardrobe and then assess your needs. Know what you need, write it down, budget for it and don’t deviate from your list when shopping. Know how much you are willing to pay for everything on your list and don’t exceed your budget. Having a plan will help prevent spur of the moment decisions which are never as rational as well thought out ones. If you can’t completely give up spontaneous shopping set aside some of your shopping budget for incidentals and add include the allowance on your list. Happy fashion savings!
Claudia Navone, SAYS spending more is spending less. Imagine quality clothes, dress it up or down, take you from casual to chic, what a great investment, free of clutter and confusion from endless items of clothes in your wardrobe that serve no purpose. We wear 25% of our wardrobe 80%of the time. What a waste of money, time, energy, better off having fewer items of higher quality.
I love a bargain. I’m on the mailing list of letsshop.com.au and missyconfidential.com.au which gives you weekly sales notifications, but if there’s a label you love you can Style Stalk them yourself:
Do they have a factory outlet or clearance store?
Sign up for their mailing list or befriend them on Facebook for heads up on sales and sometimes an extra discount.
Check if there are retail sellers on Ebay. My favourite label is Sweden’s Odd Molly which costs hundreds of dollars here. US Powersellers who etail have the same clothes for one third to half the price, or less if older stock.
(Hint: if you search through ebay.com.au the Australian site first and then click the link for international sellers, all prices will be listed with the Australian currency equivalent).
However, a bargain is not a bargain if you don’t wear it. Fashion is all about transformation and possibilities, which is never more evident than when I am staring at a HUGE discount on a garment that’s Not Quite Right. As that cool cat Frank Sinatra sang “Mistakes, I’ve made a few …”
NEVER buy something a size too small because you’re definitely going to lose those kilos that have snuck on (“when I get back to my REAL weight …”)
Be realistic about your capabilities. I can sew on a button and take up a hem but I’ve still got lengths of gorgeous silk still waiting to be made into tops, except I don’t have a sewing machine …
Deborah was right when she said Buy what you love (I do) and I also need to think more about what I buy.
I think Claudia Navone has the right idea. Spending more is often spending less. I have fashion items/accessories that are up to 20 years old and still look great. Better to buy classic items that cost a bit more but are timeless, like a little black dress, or a ‘Chanel’ style jacket. If you are on a strict budget, you can sometimes fluke an op-shop find, like the classic Jimmy Choo bag I picked up for $10! Go online for good quality accessories, even vintage items. And take good care of your clothes and accessories and they will last for years.
Don’t rest on trends or fashion,
Just wear clothes proudly with red, hot passion.
Only buy clothes seductive, bewitching and timeless,
Then you no matter what you wear you will look ageless!
Best advice from Bianca – “Buy things that you absolutely love”. A bargain buy isn’t a bargain if you don’t love it and it ends up at the back of your wardrobe never to see the light of day until your next spring cleaning session and trip to the local Opportunity shop to off load the purchase! Shop around for the same designer looks or the same fashion effect without the label or the hefty price tag. Invest in basic items then dress up with accessories such as shoes, handbags and jewellery for a fresh new look each time. White T-shirts look great under a classy jacket for a sleek, simple, inexpensive yet stylish look.
Don’t waste money on a great bargain, it’s not so great if you don’t look fabulous in it.
Whatever makes you feel great is a great buy, so long as it suits your lifestyle
Expensive clothes aren’t necessarily the best for you, not if you spend a lot on something you rarely wear.
Invest in the basics and don’t discount op shops for that “one off” interesting item, or some quality fashion name products that others have “grown out of”.
A good bag is a must. Great quality flats for comfort, jeans that flatter and a jacket that can take you anywhere.
Don’t buy too much. items get lost amongst the crowd.
Claudia Navone hit the nail on the head for me. Spending more is spending less, better quality is superior and does not outdate as cheaper clothes do, they are a fashion investment. To apply these principles is as wise as when we do so with any other products, be it beauty products, electronics, homewares or furniture, you name it. You only get what you pay for.
Biancas advice is the best. I have a wardrobe of horrors that have been bought from the ‘sale’ rack and never worn. Its better to invest in a few well made ‘label’ staples than have a huge amount of unworn misfits. Off to the opshop I go with my rather large donation!
Bianca’s advise is what I’m going to strive to achieve “Only buy things you REALLY love”. The best tip at the moment is buy next seasons fashions now from places like America and the UK, with the Aussie dollar just powering along it’s never been a better time to buy from overseas and save, save, save.
Claudia Navone is right on the money. Spending more is spending less. Quality beats quantity any day. I only have a few good clothing items, but they are the ones I receive compliments wearing. I buy one or two each season and if I feel confident in them they are never really out of style.
Deborah Thomas has some great advice that can pull together all the other experts too. I love the cost per wear calculation – expensive clothes can make more financial sense that the cheapies, in the right place and the right time. I love the classics for wearing time and again but occasionally I splurge on the cheapies – they look good for a few wears but the cost per wear is still very reasonable.
I like to take my time to buy the classics but throw around a few skinny dollars for the cheapies to pad out the wardrobe.
I agree with Deborah, as always her advice is practical, well-thought out and very, very handy to know
I AM ALWAYS ON THE LOOKOUT FOR A BARGAIN, END OF SEASON, POST CHRISTMAS SALES…THEY ARE ALL A GREAT WAY TO SAVE MONEY
Deborah had the best advice, my tip is I am always looking I try things on but don’t buy it there and then if I still love it tomorrow and watch it until it comes on special and usually it does
Lyne offers the best advise have a savings goal. Looking great need not cost the earth. Buy 2 or 3 interchangerable pieces that can be dressed up or down depending on the occasion. Compliment them with other items already in your wardrobe.
Have a savings goal and reward yourself with a fashion piece or accessory once your savings goal is met.
Good luck with your savings goal whether it s ifor a Car or that long awaited holiday, you can do it!
Don’t skimp on standards like jeans, black trousers, and good shoes. A crisp white cotton blouse is another great investment. When fit and style is of the utmost importance, a cheap imitation just won’t do. Consider these basics the building blocks of your wardrobe and buy the best your budget will allow. Then when you do find cute, trendy clothes at rock bottom prices, you’ll already have the pieces to go along with them!!
Lyn sums it up for me i.e. set yourself a savings goal for those more extravagent fashion items and stay within your budget.
Never having a huge budget for fashion shopping I’ve learnt how to re create “looks” from magazines by shopping around for similar items at stores with lower priced items e.g. Diva,Target,Tree of Life etc. This way if I don’t like a fashion item or fashions change I don’t feel obliged to keep wearing it .Shopping this way is fun and provides a challenge!
Jessica struck home with me – I hope to get value by having a smart wardrobe.
I shop ( buy) 3 complete outfits for summer and 3 for winter.
1st outfit is formal, bank manager/ meetings/ funerals
2nd is semi formal outings at night BBQ’s and theatres
3rd is my fav – the dress and bits for a dance or a fancy dinner.
Guess the important bit is getting it right for you and what you need the colothes to do at least then you won’t waste the money and feel guilty.
it’s about complementing those existing pieces. And not just with more clothes, but with accessories – bags, statement necklaces, and shoes too. Investing in some great pieces will make all the difference.
I think that Justine’s advice is the most practical – just buying the things you really need and saving your money.
I try to avoid buying on impulse – when I think I really like something but I’m not sure if it’s an impulse buy or not, I put it down and come back and look at it another day. If I find that I still like it much more when I look at it again a second time, then I will buy it.
I like Bianca’s advice the best. It’s hard to actually buy something YOU really love instead of something you THINK you should really love.
I’ve always been careful not to spend beyond my means so Lyn McGrath’s advice rings true – having a fashion spending budget and a savings goal for larger purchases makes life so much easier.
However, even carefully purchased items can bring on buyer’s remorse so I now always try to keep in mind ‘only buy things that I absolutely love’ which Bianca Spender rightly recommends.
Deborah nails it for me! Cost per wear is essential. I’m definately going to buy something I’m going to wear again and again then spend the same money on something I know I’ll only wear once.
My greatest fashion saving tips though is to never pay retail – get to know the shop keepers at anywhere you shop regularly – they will let you know of upcoming discounts, maybe even offer them early too! Internet shop owners also sometimes offer a permanent discount to you if you shop with them regularly, or free shipping for your patronage. And always, always, always sign up to the newsletters of your favorite brands to find out about instore and warehouse sales.
I always find having a dedicated savings for purchases account an essential – that way I budget every week for the big purchases, avoid credit card debt and don’t make a rash descision.
And, always buy quality items. Quality items, in particular designers (even great Australian ones) have resale value – so not only will they last and last, you can make a return on them when you sell them. Dollars back in your pocket are definately a fashion saving! But always keep in mind – Fashion Designers can make mistakes too – so just because it’s a brand name doesn’t mean that it will necessarily remain classic and sought after. Be selective.
And of course, make friends with a great dry cleaner and seamstress – nothing makes your clothes last like efficient and gentle care!
i thought i saw carla zampatti “i have a keryanne kennely 12” i bought on a whim one of those buys where you dont think if u need it or not,,, if you dont know bout it , at least you can think about it,,,im not one to tell people what to wear, i dont judge there fore i may not be judged,,,if you dont like it ,,,it probably wouldnt suit you anyway>>> MERRY CHRISTMAS>>> why cant it be christmas everyday>>>??? <3
Keep it simple:
1. Cost per wear … makes sense … but you only can calculate that figure later (and who would do his???)? (Haha … this concept must come from a banker … poor wife :-).
2. Spending more is spending less … mhhh … ok ok … fully disagree! (you can get very nice fashion for not much money).
3. SAVE! SAVE! SAVE! ebay.com !!! Not .com.au !!! You get more for your $$$ (of course .com.au and op shops have also great deals). Does it need to be brand new???
4. Very simple: Don’t be a fashion victim … have your own style!
5. And of course: When you can’t afford it don’t buy it …
claudia navone>>> its true>>> i believe follow your heart,,, your own style,,,MONEY CANT BUY THAT dont follow trends! buy what YOU love,,,LUV!!!<3
I like what Justine said buy what you really need and save the rest of your money.
My tip is to only buy what i need and what I know I can mix and match. I usually think whether the item I am buying can be worn more than once and with different pieces of clothing, if so then I will buy it.
There is no point in buying something that you can only wear once and thats it. You have to be able to get lots of wear out of it, to make it well worth your money.
I also plan for what I am going to buy, if I know I need something then I will go out and buy it or wait for a sale and then buy it.
Deborah really struck a chord with me- thinking it over makes sure you don’t give into impulses and waste your money rather buy things you actually love. My best tips for fashion savings:
1) If you see an item of clothing that you love also search other stores and online for it so you get the best price. Yes you’ll spend a bit more time but could save a lot
2) Don’t get persuaded by a big name label, just cause its so and so brand think it over to make sure your buying it because you actually like the item rather than the idea of owning that label
3) Accessories. Much cheaper than clothing but can totally transform an outfit.
4) My biggest fashion savings tip is going to designer warehouse sales. You can save hundreds, just the other day I bought a dress from one for $40- regular retail price $350! Sign up to newsletters like salesguide or even to the newsletters of labels you love to find out when the sales are on.
I am in favour of the KAK approach – I’d rather 1 amazing piece than 3 cheapo trend pieces.
My tip is to spend money on good shoes. Good shoes can transform any outfit. I work in a corporate environment, and the same suit can look entirely different with a different pair of shoes meaning I save on the clothes that might be a little more boring, and get to look at pretty sculpture on my feet all day long.
Wooo I’m feeling the pressure after that last comment, whole lotta tips
In theory Claudia Navone
In reality I’m not that disciplined, if I like it I buy it
Sleekit x
There are some great tips in this blog!
Here’s how I shop/get the best out of my budget, and I’m on a pretty tight budget so I need to make sure I make the best decisions. I’ve been living this way for almost 20 years and attribute my fashion philosophy to my dearly departed grandmother. She was the height of sensible.
There are a few high quality items: winter coat, handbag, boots, gloves, swimsuit etc. I try to keep my wardrobe small (actually, I think this is my best advice, it’s a very ‘French’ way of living). So I try to only have one great, winter coat, 3 handbags, one great pair of gloves etc. If I find another pair of gloves that I absolutely love and simply must have then I need to consider donating the old pair to charity or reselling them online. So I’m constantly weighing up whether the new pair is worthy enough to kick out the old pair etc. This keeps me from rebuying things that I don’t really need.
My underwear is excellent (not bragging, just practical). Purely because a well-fitting bra or some suck-in panties can be the difference between looking absolutely perfectly put together, and ruining an outfit entirely. And there’s no point in spending your hardearned cash on something nice if you walk around slouching – postures ladies!
If I’m thinking of buying something expensive I put it on hold and sleep on it. If I still know I want it the next day I’m more confident that it’s something I’ll love for a long time.
With seasonal fashions, fads etc, I buy a few items to add to my outfits and update them. I never religeously follow ONE trend, I always dress for my own personality and body shape. So with fad items I look in high street stores, or second hand shops, even online if delivery is free or cheap. And I keep an eye out for vouchers, discount deals, online clubs where you get special offers – but am careful not to buy something ‘simply because it’s on sale’.
It’s cheaper to update the clothes you have with accessories than to follow every fad. It’s better to buy a necklace and a scarf that won’t break the bank than to try to buy everything and watch as the fad fades into obscurity.
My friends are great resources. In our town there are often swap meets, which is a wonderful way of recycling something you’ve grown tired of and finding something else to update your look with. And my three best friends and I are the same shoe-size and nearly all the same dress-size so we often find something else in each other’s wardrobe we can borrow for a while.
Many of my favourite items of clothes are vintage or second hand. When purchasing items like these I pay attention to the small details: stitching, buttons, fabric quality. If something is damaged – can it be repaired? Is it worth it? Is it clean? Does it fit well? Do I need to change the buttons on it? There’s no point buying vintage simply because it’s vintage. I have to love it, it has to be fairly priced and it needs to be in excellent quality. It also has to be unique and stylish.
I’m also a pretty good seemstress. My sewing corner is wonderful, I’m able to alter or repair or maintain many of my clothes to a very high standard of quality. One of the best things I do is maintain the clothes I already have. Altering something to make it fit you perfectly is awesome, people will always notice it. You’ll keep it forever. As good as I am I’ll sometimes take something to my mother, who is a pro.
I have a great collection of different coloured polishes, waterproof spray, soft cloths, brushes etc to keep my leather goods (shoes, handbags) in tip-top condition. I regularly take care of these items.
At home I take the time to hand-wash certain items, making my favourites last longer and look better. I definitely separate my whites and colours, I don’t tumble dry. I follow the care instructions. Yes I do. And I iron and even starch (!) many favourites too. I use a lint brush, or a roller on many items regularly.
My wardrobe is organised too, the hangers are good quality wooden hangers. Some of them are padded in the shoulders – to keep the shape of my coats and jackets and structured dresses. My clothes are clean and folded correctly, I’m a bit of a stickler.
I also have a brilliant drycleaner who is reasonably priced and very, very good at what she does. Develop a good relationship with your drycleaner! She gets a Christmas card and homemade jam from me every year. It pays off.
In the off-season I store some special items. I use non-acidic tissue paper, plastic seal bags, large plastic boxes (labelled) and herbal sachets. SOMETIMES I’ll pop a couple of mothballs in, depending on how long they’ll be in storage. Better safe than sorry.
Also, as always, I keep my eye on my budget. I keep an eye on the running total over the year. I’m pretty strict with myself (but it’s easy, I use my diary which has a budget section) to make sure I’m not losing track of how much money I spend on clothes and accessories in reality.
Anywho… that’s about it really. x
I go to savers, and make what I need. It’s not hard either! I get some jeans, cut them into shorts, or I might cut dresses, and you’d be suprised what you could find. But if i’m not in the mood I will bring a small amount of money. For instance, I will bring $30 so I can only really buy a top, and then I’ll think to myself ‘it’s not worth it’ and I doon’t end up buying it. And with the whole, only buy things you NEED, I do that too. And then this is where a cycle kind oof thing kicks in e.g. I shopped at savers, couldn’t find much (because I didn’t know what I wanted), then I will go to stores and see something I really like ($70 high shorts from bardot) and then think ‘I could buy some jeans for $4.00 and cut them’ so then i’m back at savers.
So that is really my way of saving, haha
I was an extremely impulse shopper before. I buy whenever I feel like it without thinking much and regret it later. Not just fashion, everything else.
But nowadays, I kinda changed. I realized that buying timeless clothings are the way to go. Like basics, for a guy, plain tees, polos, and a great pair of jeans goes a long way.
Just get a summer (black/blue/ beige or any color) blazer, a plain black vest (with hints of tartan pattern), a suit and you can have a million change of looks.
A few shirts in white, black, soft pink, and blue, goes miles for formal. Just buy more ties, which is cheaper than buying fancy shirts can help you a lot.
Well, not that I oppose fancier fashion, you can buy them, occasionally. But think properly (which I do now), how long can you wear them for and how much are you paying.
If you get a top that can only be worn for a season and it goes out of style for $100, it is not worth it. Get something that can at least last a few seasons.
And of course, not only the style but think quality. $150 jacket that will wash out and tear in two months or a $300 jacket that can last 3 years.
And accessorizing helps and works wonders. A change of rings, necklaces and belts will change your look all together.
So my key advice is, ACCESSORIES, QUALITY and TIMELESSNESS.
So, think carefully when you come across, a beautiful studded jacket, how long can that last?
That is how I save money, simple clothing that lasts long and matched with the right accessories. it can never go wrong for guys.
Plain color pieces is the key for a mature and confident look. Black tees with jeans and a nice pair of shoes can go from casual to smart casual (just add a blazer).
PS: Seriously, no one will take you seriously if you wear a tee with a skull on it when you meet someone new, professionally or socially.
That is my two cents. =)
I think that Kerrie is definitely right, while it may be tempting to buy an item because it’s cheaper and you ca buy 3 of them for the price of one good quality item you love, it’s better to save a bit more and buy the one item you really want, that is good quality. Otherwise in the end you end up with clothes that sit in your wardrobe. Better to spend a $80 on a blouse you wear a few times a week, then $40 on 3 blouses that still have their prices tags on them. I think that it always helps to shop around.
i liked Deborah’s advice the best – taking the time to think about what you want.
my financial situation has changed since having my second child and being on maternity leave again. i have less shopping time (which certainly helps me spend less) but i have also been thinking through my purchases carefully and have been making better decisions. having less money to spend has actually helped pull my wardrobe together as i consider each purchase and make sure it will work (in more than one way) with what i already have. my wardrobe is in better shape than it has been in years.
Bianca Spender did it for me – “Onyl buy things you REALLY love” otherwise I find that they sit in the back of the cupoard and never really get used
xoxoxox
Agree with Deborah – you can never be disappointed if you buy things that you plan to buy and kinow that you will continue to wear again and again. Then money doesn’t really factor into things – it’s all about cost per wear in my opinion. That doesn’t mean I spend a lot on clothing (i wish!), but I would rather buy one beautiful leath bag than ten fakes, or one lovely jacket than a few on trend ones that I will wear once! Shopping this way means that I am learning what I love wearing and developing my own style to maximise the wear that I get out of what i do choose to purchase. Bring on tha $200 voucher! =)
Compulsive shopper over here too…. And I agree, Deborah is on the money. If I shop in a focused way for a couple of things I’ve decided I NEED, then I get the best use from my existing wardrobe for minimal spend and maximum quality, instead of buying cheap and nasty versions of on-trend everything and looking like a complete fashion victim! Op-shopping FIRST is my favorite trick; being handy with a sewing machine and remaking garments that began life long ago with excellent quality and construction is another. Perhaps also working out cost-per-wear; a handbag I’ll carry every weekend is a much better style update than a dress that might get two outings.