On Friday ASOS held their global launch for the Spring/Summer 13 ‘In Your World’ collection. Global. That means that we see it here first in Australia. Pretty special huh?
It drops on October 8th and I believe I might be getting a special preview ahead of that to share with you- stay tuned!
Until then check out these photos from the launch breakfast for bloggers from all over Australia. I think that ASOS does amazing work with bloggers but then, so they should- they are an online retailer after all. It was fab to catch up with so many bloggers in one room and of course what did we talk about?
Blogging and shopping online of course.
Jess from What Would Karl Do
Tash from Breakfast With Audrey chatting to Mandy from Oracle Fox
Connie from K is for Kani
Lana Guineay, Australian editor of ASOS Australia
Jess from What Would Karl Do showing Tash from Breakfast with Audrey and Mandy from Oracle Fox her customised phone cover.
Me, on my phone again standing with James Banham.
8 comments
[…] Your World’ Spring Summer Collection 23 October 2012 – 11:38 PM | 2 Comments TweetYou may remember from this post I prepared earlier that ASOS recently launched their new SS 13′ campaign here on Australian shores. It’s […]
I had a quick look at the preview this morning and couldn’t resist ordering a couple of things! I’m becoming quite a fan of ASOS and glad they are putting together items aimed at those of us in the Southern Hemisphere too.
Cheers,
Laura
You look gorgeous! I can’t wait for this collection to come out, had my eyes on the dress white with flora embroidery, so alice mCcall-esque! Perfect for upcoming summer 🙂
Sparks In Spring
It was such a glorious day, and so nice to put some faces to some very familiar Twitter handles 😛
Good to see you again, Phoebes!
Lady M, you look amazing! Can’t wait to check out the new collection.Love ASOS and love your work.
OMG I can’t wait! I’m such an ASOSholic…
Looks like a fun event! 🙂
AwayFromTheBlue.blogspot.com.au
The yellow seating and coloured balloons look gorgeous! As does your hair!