Veronica Beard wasn't a label I'd heard of until I stumbled upon it recently during the Shopbop sale. But now I know about it, I can't get enough of the natural fibres and extreme attention to detail.
I think Melbourne can be really beautiful in winter. Having lived in cold climates, I don't think winter ever really gets that cold here (I'm sure some people would disagree).
I like to think of this outfit as classic Lady Melbourne, in that it's got some vintage mixed with luxury and high street pieces. Pretty much how I've been presenting fashion for the past nine years.
Taking over the old Vittoria coffee building on Smith St, the brand is now entrenched as part of a local scene that is as vibrant as it is quintessentially Melbourne.
Small considered collections are what APOM is all about, sourcing fabrics from mills in Italy and France and working with natural fibres where possible.