A fashion blog from Melbourne

Atmosphere

by Phoebe Montague

I wore this gum leaf print dress to MSFW recently and people loved it. Was it the print that sparked some sort of national pride I wondered? A lot of people loved the neckline as well, and I think it's a shape that would flatter most figures.

General

Guardian Australia Masterclasses with Lady Melbourne!

by Phoebe Montague

I’m teaching masterclasses with The Guardian Australia on social media for business and beginners. I started Lady Melbourne eight years ago when social engagement was in its infancy, and have grown, as it has grown. The popularity of Lady Melbourne is indelibly linked to the rise in popularity of social media.

Fashion Week

#MSFW 2014 through Instagram

by Phoebe Montague

There's a lot of content on Instagram, often times it's like a behind-the-scenes look at what goes on at events and in my every day life.

Fashion Week

The ‘Phoebe’ dress by Gwendolynne

by Phoebe Montague

A couple of months back, I blogged about how I was able to go behind the scenes at Gwendolynne and see the 'Phoebe' dress being made. Well, last week she debuted on the runway at MSFW as part of Gwendolynne's latest collection.

Fashion Week

#MSWF 2014 Runway 4

by Phoebe Montague

Friday night saw a host of Melbourne labels showcase their spring collections on the catwalk at Melbourne town hall. As usual having access to Lucas Dawson photography means that I'm able to give you a backstage glance at how it all happens, enjoy!