The Camilla grand showcase during VAMFF 2014 was tipped to be the parade of the festival. A runway show comprising over 60 exits parading down an exclusively designed and printed ...
Last week, Vogue presented their edit of some of the exclusive pieces that will be available for Australian customers only, when H&M opens its doors on April 5th.
Editor Edwina McCann was on hand to present the looks, along with Margareta van den Bosch, H&M's global creative advisor with whom I was able to steal a couple of minutes for an exclusive chat.
A lot is happening in 2014 for Australian retail, with no less that three high street retailers hitting our shores- H&M, Uniqlo and in this instance, River Island.
Designers featured in Runway 7 Presented by SHOP Til You Drop magazine were: ALICE MCCALL, BEC & BRIDGE, LIMEDROP, MACGRAW, NEVENKA, SECRET SOUTH and SHAKUHACHI.
Recently I had the pleasure of taking my VAMFF experience out of the CBD to visit Northland Shopping Centre, who in conjunction with the festival are hosting a fashion lounge.
Monday night was the opening night and the David Jones showcase for #VAMFF 2014. I decided to fly the flag for Melbourne designers and wore this Lady Petrova coat