Is your personal look or ‘brand’ more important than the occasion I wonder? Ignoring a dress code, tradition or standard, says, ‘the way I look is more important than the occasion.” And let’s face it, hats are hard to get right and no one wants to end up on the pages of a celebrity mag being lampooned for what you’re wearing. But if you are being paid to show up, or even if you're not, the least you can do is look the part.