What does ‘bespoke’ mean? We hear it all the time these days – bespoke soap, bespoke candles, bespoke jewellery, bespoke underpants. Yes, custom-made, tailored, underpants—you heard right.
It wasn’t until I started a project with Melbourne couturier Julie Goodwin, that I learned about the true meaning of the word.
It’s a 17th century tailoring word, born when gentlemen would visit their tailor and select, or ‘bespeak’ for a piece of fabric. It was then ‘bespoken’ for, or ‘bespoke.’
From then it evolved to mean one very specific thing: clothing that’s made from scratch using the precise measurements of an individual.
Finally I went to the craftsmen, for I was conscious of knowing practically nothing, and I knew that I would find that they had knowledge of many fine things. In this I was not mistaken; they knew things I did not know, and to that extent they were wiser than I. Plato
Sometimes confused with made-to-measure, bespoke is truly something original and unique.
At her Melbourne atelier, Julie and I chatted about a garment that I might like created exactly to my measurements. A blazer came to mind, as it’s a timeless piece you can wear again and again. In part two, I’ll be talking in-depth about the actual step-by-step process, but in this post I just wanted to introduce the idea and showcase the stunning end result. The antithesis of fast fashion, I’m already re-thinking my wardrobe and how my clothes are made. Have you ever thought about how what you’re wearing came to be?
What I’m wearing:
Blazer: Julie Goodwin Couture
Blouse: Julie Goodwin Couture
Necklace: Vintage Chanel
Bag:Trussardi ‘LOVY’ bag from Farfetch.com
Jeans (yes I’m wearing them!): James Jeans